Diabetics often rely on the sound of a CGM (continuous glucose monitor) alarm to signal dangerously low blood sugar. That “beep” creates a moment of anxiety especially since many diabetics are unprepared when they are out of their homes. Dex4’s role is to eliminate that fear by providing a fast, reliable solution that is better than chocolate, juice, or soda.

• •National digital-first campaign with paid media strategies.
• •Creative centered on the sound of the CGM alarm, flipping it into an empowering message.
• •Education-focused messaging comparing Dex4 to everyday “quick fixes” like cola, juice, and chocolate.
• •Seamless conversion path: Amazon storefront + retail presence.

• •Brand positioning & Strategy
• •Narrative development
• •French Adaptation for the Quebec market
• •Campaign visual identity creation
• •Video production
• •Microsite design & development
• •Amazon store front design & Development
• •Paid media strategy
• •Influencer Strategy