Theun Known

YOU CAN CALL US YOUR

NEXT GEN

PARTNER IN CRIME

We blend bold creativity, razor-sharp strategy, and cutting-edge technology to unlock new possibilities and turn blue-sky visions into real moments that drive results. Think of us as the bridge between business brains and creative hearts. Guiding transformative journeys that align success with genuine human impact.

OUR VISION

Our Purpose

Our Mission

A future built on courage, connection, and lasting growth. 

We imagine a world where the unknown sparks fearless ideas and big breakthroughs. Authentic collaboration unites diverse voices, reverence for legacy fuels bold innovation, and transformational growth redefines markets and humanity with integrity and impact. 

Uncover hidden potential. Empower bold actions. Build lasting legacies.

We illuminate unseen opportunities to empower leaders in exploring new markets, disrupting norms, and creating interconnected impacts of prosperity.

Guiding Transformative Journeys.

We blend vision, strategy, technology, and respect to turn bold ideas into measurable success. Breaking silos, transforming uncertainty into opportunity, and delivering growth that's meaningful and enduring.

OUR VISION

A future built on courage, connection, and lasting growth. 

Our Purpose

Uncover hidden potential. Empower bold actions. Build lasting legacies.

We illuminate unseen opportunities to empower leaders in exploring new markets, disrupting norms, and creating interconnected impacts of prosperity.

Our Mission

Guiding Transformative Journeys.

Core Values

COURAGE

We stand for Bold exploration and a willingness to confront the unknown. As we venture into the shadows, we reveal hidden lights and strengths.

We empower our clients to test new paradigms and take calculated risks that lead to breakthrough innovation and market differentiation.

AUTHENTICITY

Stand firm in the raw, unfiltered truth. We reveal the unvarnished truth behind market trends and brand performance. Ensuring every strategy is rooted in both authenticity and evidence.

We reject superficial narratives in favor of data-backed, genuine stories that connect deeply with both hearts and markets.

INTERCONNECTEDNESS

All aspects of life are woven together. From cosmic energy to everyday operations, it is all about collaboration and systems thinking, for a better integration of ideas, cultures, and systems in a unified ecosystem.

We break down silos, Unite diverse minds to build systems that work harmoniously at every level with simplicity breaking down silos to create a harmonious, innovative ecosystem.

REVE RENCE

Stand firm in the raw, unfiltered truth. We reveal the unvarnished truth behind market trends and brand performance. Ensuring every strategy is rooted in both authenticity and evidence.

Our strategies show respect for brand heritage, cultural nuances, and the broader ecosystem.

TRANSFORMATIONAL GROWTH

True evolution occurs when we embrace, not fear, the unknown as a catalyst for evolution by challenging conventions. We leverage breakthrough thinking to transform challenges into sustainable growth opportunities.

We design adaptive processes and breakthrough strategies that not only disrupt the status quo but also deliver sustainable, quantifiable growth.

COURAGE

We stand for Bold exploration and a willingness to confront the unknown. As we venture into the shadows, we reveal hidden lights and strengths.

We empower our clients to test new paradigms and take calculated risks that lead to breakthrough innovation and market differentiation.

AUTHENTICITY

Stand firm in the raw, unfiltered truth. We reveal the unvarnished truth behind market trends and brand performance. Ensuring every strategy is rooted in both authenticity and evidence.

We reject superficial narratives in favor of data-backed, genuine stories that connect deeply with both hearts and markets.

INTERCONNECTEDNESS

All aspects of life are woven together. From cosmic energy to everyday operations, it is all about collaboration and systems thinking, for a better integration of ideas, cultures, and systems in a unified ecosystem.

We break down silos, Unite diverse minds to build systems that work harmoniously at every level with simplicity breaking down silos to create a harmonious, innovative ecosystem.

REVE RENCE

Stand firm in the raw, unfiltered truth. We reveal the unvarnished truth behind market trends and brand performance. Ensuring every strategy is rooted in both authenticity and evidence.

Our strategies show respect for brand heritage, cultural nuances, and the broader ecosystem.

TRANSFORMATIONAL GROWTH

True evolution occurs when we embrace, not fear, the unknown as a catalyst for evolution by challenging conventions. We leverage breakthrough thinking to transform challenges into sustainable growth opportunities.

We design adaptive processes and breakthrough strategies that not only disrupt the status quo but also deliver sustainable, quantifiable growth.

manifesto

we illuminate and transform

The Science Behind the Creativity: We decode patterns, craft strategies, and deliver impact. From deep insights to bold execution, every move is designed to captivate, convert, and grow.

The Team

Meet the visionaries behind THE UN KNOWN.

Faycal Hajji

Founder & CEO

Simon Mantha

Content Creator

Zakaria Sassioui

Lead AI & Data Science

Alie Clarence Dupuis

Experiential Director

Tairone Livinalli

Full Stack Software Engineer

Christian Blais

Creative Producer

Aneta Kanaan

Vice President & Partner

Raouia Koubba

Senior Account Manager

Julie Gauthier

Senior Account Manager

Iheb Belaid

Graphic Designer

Fred Gray

Head of Strategy

Victoria Ambroziak

Senior Copywriter

Alexandre Verreault

Office & Admin Manager

Catherine Duguay-Blackburn

Innovation & Development Director

Soufiane Bouchouf

Sr. Marketing & Paid Media Specialist