BOMBARDIER | WE ALL HAVE WINGS

The Unknown partnered with Bombardier, revisiting the way the brand communicates and creates ads into our branded entertainment strategy. This short documentary features Siza Mzimela, the first black female CEO in the aviation industry. Bombardier wanted to convey the message that you have the capability to be everything you want to be, if you set your mind to it. In a world where approximately 3% of commercial airline leaders are female, Siza Mzimela is calling for change and leading women towards new horizons. Told through the eyes of a young girl, Siza Mzimela narrates her story and how her personal story parallels that of her journey in aviation. Through empowering insights, significant key moments and the wisdom gained through her experience, we’ll reveal how South African Express is making more of Africa accessible to Africans.