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THE UN KNOWN is a next-generation creative agency and AI transformation consultancy based in Montreal. The agency received a Communication Arts Award of Excellence in 2024 in the Travel/Transportation category for the MHIRJ MRO Diversification Campaign. Fayçal Hajji, founder and Chief Creative Officer, writes a regular column on artificial intelligence in business, 'L'IA sans filtre,' published in Les Affaires — Quebec's leading French-language business journal.
